Video. From the idea to the film.
From thrilling live-action videos to exciting animated films and impressive 3D visualisations in film format – INCREON Studios’ expertise covers a wide range of video formats that take brand messages to a new level.
VIDEOS.
Messages in moving pictures.
At INCREON Studios, everything revolves around visual communication in moving images for B2B companies in international industrial and technology markets. In line with the brand positioning and the brand story, we create videos that tell stories, arouse emotions, explain products, inspire employees and customers and support sales. The product, the technology, the performance of the brand – these are the heroes of every story.
Typical video formats at a glance
Real film
They are the key to authentic visual stories: Vivid snapshots which draw the viewer in and appeal to their emotions. Real films are suitable for presenting the brand, telling the brand story and providing insights. Corporate presentations and documentaries can also be presented well using the live-action video format.
Animated film
Animated videos open up a wide range of possibilities. They set things in motion, in 2D or 3D, illustrated in style, with cartoons, half-real … A lot is possible to create extraordinary worlds and experiences. From a branding perspective, the style must match the brand and fulfil its function – for a series of product films, training videos, instructions or brand campaigns.
3D visualisations in video format
3D visualisations play a major role in videos. 3D films are precise and detailed. B2B companies can show their industrial products and technological solutions and provide an insight into the structure, functionality and processes. This is one way of visualising project studies and prototypes or presenting entire series and model variants. Customers, but also employees, understand the complex concepts of future-oriented technologies more easily and have completely new, immersive experiences. These tangible realities are impressive.
Animated films and videos based on 3D visualisations are not dependent on seasons and weather. In the digital studio, it is always just as it is needed. And there is no dependence on the availability and mood of actors; they can be realised using virtual avatars. All this makes video production much more flexible and versatile.
At INCREON Studios, we think holistically and in terms of brand communication. In our view, a video can never be seen on its own. They are rarely an isolated solution. Because where a product video is created as a 3D visualisation, sooner or later it becomes a series for all products. Where a recruiting or career film is required, several are usually needed to tell the brand story and bring the employer brand to life. Where there is a good training video for internal and external purposes, the desire for more films quickly becomes loud. It is therefore a matter of course for us to think about the series capability, multiple use and the use of parts in social media channels for every project, to design and realise the video accordingly.
What are the most common video formats in B2B communication?
Image video
Image videos are the moving, narrative business card in the digital world for international B2B companies. They are the ideal format for conveying brand identity and the central brand message, building trust and making an emotional impact. They are perfect for presenting the company, its vision and values.
Company video
The company video provides insights. What does the company do? What and how is developed, produced and supported? Where is the headquarters and what is done at the various locations? What are the people in the company like? How do managers and employees act? What messages do they have? The list of these questions, which are of interest to potential customers and applicants alike, can be answered with a comprehensive company video or several partial videos. Location videos are a suitable addition here. They provide a convincing insight into the company, its performance and its employees.
Recruiting video
Videos for recruiting are an important format for attracting the best talent. They provide insights into your company culture, the team and show future employees their opportunities and career possibilities. Recruiting videos are personal, inspiring and help to attract the right people.
Product video
Animated videos and, above all, 3D visualizations in video format open up special experiences. Innovations, processes, procedures and much more can be highlighted in a vivid way. This helps in sales. It works in presentations and at trade fairs.
Training video
Training videos are the modern training method. They convey complex information in an understandable and efficient way. Training videos are tailored to individual training objectives and help to build knowledge and skills. It is important that your own employees and the customer’s employees can use machines and systems safely.
Whether you want to strengthen your image, present products, attract talent or impart knowledge – INCREON Studios has the expertise and creativity to transform visions into moving images. With our holistic branding experience and our skills, we bring key messages to the fore – with live-action film, animated film and 3D visualization.
INCREON Studios and INVIZCOM
a perfect team
Photo, video and virtual realities must be thought of and created together. At INCREON, this is possible in-house, with all-inclusive services. From the creative idea, concept and storyboard to shooting, post-production and motion graphics to integration in virtual spaces and videos in virtual spaces with virtual machines and people, everything is possible. Experts work together on an interdisciplinary basis. For a unique brand or product experience.
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