Classic communication B2B
In the world of B2B communications for industrial and technology companies, the right strategy is critical. As a B2B marketing agency and brand consultancy, we help overcome the unique challenges and build a successful international presence.
CLASSIC B2B COMMUNICATION.
Reach your target with the right communication strategy and the right channels.
B2B communication put to the test
As an agency specializing in B2B brand communication, we support international industrial and technology companies primarily in these areas:
- Strategic consulting: we analyze the company’s individual needs and goals in order to develop a tailored communication strategy based on the findings, objectives and challenges.
- Branding: Targeted branding makes the brand visible in the B2B environment and conveys credibility as well as quality. The tasks here range from brand strategy, brand identity, brand positioning and the development of brand elements (purpose, vision, mission, brand values, brand personality, brand benefits, reason why, brand story and positioning statement) to employer branding and the creation of the complete brand design.
- Content creation: Content creation begins with the brand story and the various narrative lines of B2B brand storytelling and extends to high-quality content for print (brochures, case studies, blog posts) and campaign formats.
- International expertise: Intercultural know-how is important in order to effectively adapt communication to different markets.
In B2B markets, trade shows and conferences play an important role. They will continue to offer a platform for personal exchange, networking and the presentation of new solutions. Trade shows, congresses and events are enriched by the integration of virtual formats. Showrooms, which can be visited with VR glasses, considerably expand the presentation of products and services.
Direct marketing, whether in print or digital formats, is also a communication measure that leads to success. It enables a targeted approach through individually tailored messages and offers. Automation can be used to manage the dialog to a certain point and support the team.
For website, blog posts and numerous social media activities, trade publications, case studies and reference projects are valuable content that proves the performance as well as the benefits of the offered products and solutions.
Classic B2B communication for industrial and technology companies plays an essential role in global markets. Through the targeted use of strategic and communicative instruments as well as intercultural sensitivity, companies can effectively convey their messages and successfully compete internationally. We accompany B2B companies in this process with our expertise as a marketing consultancy and branding agency.
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