Company names and product names

A name belongs to a product and to a company or organization as self-evidently as to a person. When a person hears a name, the sound of the name resonates in space, creating an image in that person’s mind.

For product names and company names.

The pithier and more memorable the product or company name in B2B and B2C markets, the more easily the target group can decipher the name into the desired meaning. As a naming agency for international B2B brand communication, we have specialized in ensuring that the names we generate for our customers fulfill these needs. Today, we at INCREON regard ourselves as one of the leading agencies for B2B naming in industrial marketing communication, with offices in Munich, Germany and Shanghai, China.

The name is the foundation of the brand

The product name or company name essentially communicates the core of the brand. On first contact with the name, the target group imprints the basic tenor, and rejects or accepts it. The ensuing experiences with the product or company solidify the range of opinions held in the target group, confirm the promise of performance, and build loyalty. Thus, product name and company name become an almost unalterable element of B2B communication. So that the name creates a basis for loyalty from the start, the team at the naming agency works in a targeted fashion internationally and across disciplines on creating names.

One important aspect is the globalization of markets. A multinational product name or company name demands a good deal: the ability to be understood beyond borders, international pronunciation, and cultural acceptance. Linguistic, cultural, and trademark right evaluations with an eye toward the longevity of the B2B brand name are crucial.

The name must make an impression

This context clearly shows how difficult and risky it is in the field of naming these days to find an attractive brand name for a company, product group, product, or service which justifies the high marketing and sales investments. As a specialized agency for naming in the B2B environment, we know the importance of a name that delivers. When it comes to decisions with such far-reaching consequences, information from global trademark databases, relevant research, and linguistic analysis provide the highest level of knowledge — and with it, the confidence to make decisions.

The name is the foundation of every brand — a foundation which must be strong enough to be able to carry the expensive and complex construction of a brand. The brand name has to make the right impression on the right target group. The choice of a name is a dominating factor which deserves critical attention. Professional attention.


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