The path to successful marketing can sometimes seem like a labyrinth of tricky decisions and unknown paths. This is exactly where strategic marketing consulting comes in – as the expert guide that leads B2B companies through the maze of possibilities and paves the way to success.

Competent support for marketing success.

With our strongly B2B marketing consultancy, we support internationally active industrial and technology companies in improving their marketing strategies and activities in order to achieve business goals more effectively. In doing so, we offer in-depth analyses, customised solutions and expertise in a wide range of marketing areas such as market research, brand development, target group approach, digital marketing, advertising and sales strategies. The main goal of our B2B marketing consulting is to help companies strengthen their market presence, achieve competitive advantages and operate successfully in the market in the long term.

Marketing strategies for international markets

In today’s highly competitive and often global business world, B2B companies rely on a strong and effective marketing strategy to achieve their business goals. Strategic marketing consulting and the close connection to brand consulting has great significance here. With this holistic approach, which gives space to both perspectives and areas of impact, we accompany clients in long-term projects in the following tasks:

Market analysis and target group definition

The first and crucial service in our marketing consultancy lies in the thorough market analysis and the precise definition of the target group. In the B2B sector, the target customers are companies themselves, and understanding their needs, challenges and, above all, their specific decision-making processes is of central importance. In our team of consultants, we conduct, among other things, market analyses, competition analyses as well as situation and potential analyses to collect relevant data and evaluate company information in order to subsequently derive a targeted marketing strategy.

Development of the marketing strategy

Building on the findings from the market analysis, we reflect on the previous corporate strategy and marketing strategy. In this phase, we see ourselves as a sparring partner who, together with the team on the client’s side, questions and evaluates what has been done so far and explores the possibilities for the future. Together with the client, we delineate the strategic business areas and develop marketing strategies for the individual segments. Corporate strategies and corporate organisation play just as important a role as brand strategies themselves, which make a significant contribution to market-oriented corporate management. The goal and result is an individual marketing mix (product policy, pricing policy, communication policy and sales policy) that makes it possible to achieve the economic marketing goals.

In marketing consulting, we develop customised marketing strategies for B2B companies. These include the definition of marketing goals, positioning in the market, brand building and brand management, and in the case of new products and services also the market launch as well as the development of messages tailored to the needs of the target group.

Brand development and management

This is where the connection to brand consulting comes into play, because we always see the two areas in their entirety. A strong brand is just as important for B2B companies today as it is for companies in consumer markets. The brand is the face and identity of the company and contributes significantly to perception, credibility and differentiation in the market. Marketing consulting and brand consulting therefore go hand in hand for us, as the marketing strategy is closely linked to the brand identity and positioning.

Development of the marketing strategy

An effective communication strategy is crucial in B2B markets to reach and convince the relevant target groups worldwide. An important part of successful communication in B2B markets is always the sales teams in pre-sales, after-sales and support. These are sometimes the most important interfaces to the customer and relevant for positive customer experiences.

Content marketing also plays a major role by creating relevant and valuable content that addresses the needs and interests of the target group. In an increasingly digitalised business world, online presence and digital marketing are very much part of the equation for B2B companies. A strong digital presence helps to increase visibility, generate leads and strengthen the relationship with the customer. But it is also content and data that B2B customers expect for smooth workflows and constant data exchange. The transformation in knowledge acquisition and generational change of interlocutors on the company and customer side also needs to be solved as part of the marketing and communication strategy.

Why strategic marketing consulting helps B2B companies in international markets

Our combination of strategic marketing consulting and brand consulting is interesting for B2B companies because we see, understand and combine both sides. As a B2B branding agency, we are an external sparring partner and bring fresh perspective, expertise and experience to brand work with marketing consulting. B2B companies benefit from our objective analyses, sound strategies and field-tested measures to successfully compete globally. Our marketing consulting for B2B companies is always about strengthening the individual market position, achieving sustainable growth and building long-term relationships with international customers.

Strategic marketing always looks at the brand. A strong brand creates trust and credibility, which is especially important in complex and long-term B2B relationships. We support our clients in developing this strong brand and implementing a customised marketing strategy that addresses the specific needs and challenges of the B2B market.

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