INCREON STUDIOS
INCREON Studios for photo, video and audio productions offer comprehensive services in the field of visual communication. We create high-quality visual content for various purposes for B2B companies from industry and technology. As part of the INCREON branding agency, we also place the brand and the holistic brand image at the centre of our studios.
PHOTO. VIDEO. ANIMATION. AUDIO.
Everything from a single source for your brand presence.
Images and all types of moving images play a major role in B2B brand communication for industry and technology. As a B2B branding agency, we stage companies, brands, industrial and technology products in a special way in our own studios. And we always keep an eye on the overall brand image.
The photo captures a moment. Videos document, inform and entertain. Moving images offer a dynamic and immersive way to present information. Animations can appear in different formats and are used to explain complex concepts or tell stories.
Photo, video, moving image, animation and music/audio are an important tool to attract attention, create interest, build trust and achieve business objectives. They are an integral part of modern branding strategies and brand concepts. Images and sound – of any kind – are of central importance because people remember visual content much better than text. Brand messages that are conveyed through images and videos are therefore remembered for longer.
Photo or video?
The choice between photo, video, moving image and animation depends on various factors in B2B brand communication. Firstly, there are the goals that are being pursued with the communication. Do you want to inform, convince, entertain or inspire? Then the complexity of the content plays a role. For complex products or services, videos are often more effective in conveying information in an understandable way. The preferences or user behaviour of your target group are crucial. The same applies to the platforms and channels on which the material is published. On websites, both photos and videos can be effective, while videos often work better on social media platforms.
In many cases, a combination of photos, videos, moving images and animation is most effective in B2B communication, as this provides a broader range of information and opportunities to convey rational and emotional messages. The right music and voiceover enhance the emotional experience and perception.
Studio services from a single source
At INCREON Studios, we specialise in photography and, above all, video productions for B2B companies. The plus: We always have the brand message in mind so that every measure contributes to a strong brand perception:
- Services to create photos, videos, moving images and animation.
- Wide range of professional equipment from cameras, lighting, backgrounds, green screen equipment, microphones, cameras …
- Post-production of images and videos, image and video editing.
- Video editing. Effects and animations. Sound recording.
- Consultancy, conception, storytelling, storyboard
- Production coordination, styling, props
INCREON Studios works closely with the INVIZCOM team to combine moving image and animation with 3D, CGI, motion graphics and virtual worlds.
Photos and videos catch the eye.
The human eye can’t help itself. Photos, videos, any kind of moving image attracts attention and the eye lingers. This is just as important for sustainable brand communication as it is for quick contact, immediate attention and a spontaneous message. This is why images and moving images are so important for international B2B companies:
- Storytelling: Images and videos are excellent tools for storytelling. B2B companies can use them to tell stories about their brand identity, their values and their successes in order to convince and inspire customers.
- Product demonstration: Especially in the B2B sector, where products are often complex, videos, moving images and animations are ideal for demonstrating products and their functions. This gives potential customers a better understanding and helps with the purchase decision.
- Internationalisation: Images and videos are universally understandable and, when done well, require no translation. This makes them particularly useful in international B2B markets where communication must take place across language barriers.
- Multi-channel communication: Photos and videos can be used on various channels, from the website and social media to presentations and trade fairs. This ensures consistent communication and brand presence.
- Online presence: Search engines and social media favour visual content and they love any form of moving image. B2B companies that include moving images and animation in their online communication have a higher visibility and reach a larger audience.
- Emotional connection: Photos and videos evoke emotions and create a connection between the brand and the audience. This is also important in B2B markets, as business decisions are not only based on rational facts, but often also on emotional aspects.
Artificial intelligence for photos and videos
The integration of AI in the creation of photos and videos offers a wide range of benefits, from more efficient work processes to new creative possibilities. In the INCREON Studios as well as in the INCREON Design department, we work to a certain extent with AI support.
- We see it as an exciting tool that promotes creativity and supports innovative design concepts. Generative AI models are used to create new and unique image content.
- AI-based tools support us in image processing and retouching. From image optimisation to the automatic editing of video sequences, we use AI systems to efficiently carry out time-consuming steps. This results in high-quality images with less manual effort.
- AI automatically generates subtitles for videos and images. This improves accessibility on the web and offers added value, especially for social media and online platforms.
- In the field of video production, AI-based speaker voices support fast and accurate work in development and video editing. Text adaptations to passages in the video can be made continuously and easily. The final text, spoken by the professional, is only created at the end and integrated into the video; if this is necessary at all, because in our experience, AI speakers across many languages are sufficient for the numerous fast applications in social media. This makes video production much more efficient.
INCREON Studios – a special service promise
The speciality of INCREON Studios lies in its holistic brand view and its understanding of the special features of B2B companies and their industrial products. And in the fact that the studios complement the branding agency’s portfolio. All services that are important for sustainable brand communication are provided in-house. To this end, we continuously invest in modern equipment and expertise.
And we help customers to use photo and video technology themselves. We create a transfer of knowledge from the INCREON studios so that B2B customers can take pictures themselves with the necessary professionalism. Especially for communication on social networks. Spontaneity and speed are key here.
INCREON Studios and INVIZCOM
a perfect team
Photo, video and virtual realities must be thought of and created together. At INCREON, this is possible in-house, with all-inclusive services. From the creative idea, concept and storyboard to shooting, post-production and motion graphics to integration in virtual spaces and videos in virtual spaces with virtual machines and people, everything is possible. Experts work together on an interdisciplinary basis. For a unique brand or product experience.
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